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Below you will find answers to the questions customers ask most often about RufLab. Topics are grouped by category so you can jump straight to what you need.

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General

RufLab is an AI phone assistant developed in Germany for small and medium-sized businesses. It answers incoming calls automatically around the clock, schedules appointments, responds to common questions, and routes calls intelligently — fully GDPR-compliant and made in Germany.
RufLab is suitable for businesses across all sectors: car dealerships, medical practices, law firms, e-commerce companies, tax advisors, tradespeople, estate agents, and many more. It is especially valuable for small and medium-sized businesses (SMEs) that want to improve their availability without hiring additional staff.
RufLab uses advanced AI technology to analyze calls in real time, conduct natural conversations, and understand what the caller needs. The AI recognizes appointment requests, callback wishes, and product questions, then responds accordingly — just like a real employee would.
RufLab communicates in over 30 languages, including German, English, French, Spanish, and Italian. You can activate multiple languages simultaneously, which is ideal if you serve international customers.

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Setup and technology

Setup takes an average of 60 minutes. You receive a phone number, then configure your topics and workflows through the dashboard — no IT knowledge required. RufLab is ready to take calls immediately after setup.
No. RufLab is a cloud-based solution that requires no special hardware. You manage everything through a user-friendly web interface. Calls are received via your existing phone number or a new RufLab number.
Yes. You can either connect your existing number to RufLab using call forwarding, or receive a new phone number from RufLab. Both options are set up within minutes.
RufLab uses natural-sounding AI voices that respond in real time. You can choose from several voices and adapt them to match your brand. The voice quality is professional and difficult to distinguish from a real person.

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Features and integrations

Yes. RufLab connects to your calendar (Google Calendar, Outlook, and others) and books appointments automatically based on your availability. Callers receive an immediate appointment confirmation by email or SMS.
RufLab integrates seamlessly with CRM systems (HubSpot, Pipedrive, Salesforce), calendars (Google Calendar, Outlook), email services, and many other tools. All call data is synchronized automatically.
RufLab automatically recognizes when an enquiry requires human support and routes the call to the right team member. You define the routing rules yourself — by time of day, department, or type of enquiry.
Yes. Outbound calling is included in all RufLab plans. You can pass phone numbers via the API and the assistant will call on your behalf automatically.

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Pricing and billing

RufLab offers flexible pricing plans starting from €59 per month. Billing is either per call minute or as a flat rate, depending on your needs. All prices are transparent with no hidden costs. You can find full details on the pricing page.
No. All RufLab plans are cancellable monthly. You can upgrade, downgrade, or pause at any time — with no notice period.
No. All costs are listed transparently on the pricing page. There are no setup fees and no hidden charges for integrations or support. What you see is what you pay.