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RufLab is a cloud-based AI phone assistant developed in Germany for small and medium-sized businesses. Whether you run a medical practice, a trades company, a tax advisory, or a small agency, RufLab acts as your virtual receptionist: it picks up every call around the clock, understands what callers need, and takes action — booking appointments, answering common questions, escalating emergencies, and logging every conversation in your dashboard. No hardware, no coding knowledge, and no missed calls.

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Who RufLab is for

RufLab is built for owner-operated SMEs in German-speaking regions with 1–50 employees. It fits any business that receives regular phone enquiries and wants to stay reachable without dedicating staff to call handling. Typical users include:
  • Medical practices and health clinics
  • Trades businesses and craftspeople
  • Tax advisors and law firms
  • Car dealerships
  • Property managers
  • Freelancers and sole proprietors

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Key features

24/7 call answering

RufLab answers every incoming call immediately — no engaged tone, no voicemail, no missed customers — even outside business hours and on weekends.

Automatic appointment booking

Callers can book directly into your calendar during the call. RufLab integrates with Google Calendar and Outlook so availability is always up to date.

Call filtering and forwarding

Define which calls need a human. Routine enquiries are handled automatically; urgent calls are escalated to you in real time.

30+ languages

RufLab converses naturally in over 30 languages, including German, English, French, Spanish, and Italian — no extra configuration required.

Call analytics and transcripts

Every call is transcribed and logged in your dashboard. Review what callers asked, how the assistant responded, and track call volumes over time.

Outbound calling

RufLab can also make outbound calls on your behalf. Outbound calling is included in all plans.

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How it connects to your phone

RufLab is entirely cloud-based. You do not need to replace your existing phone system or install any hardware. There are two ways to connect:
  • Use your existing number — set up call forwarding so calls reach RufLab when you are unavailable or always.
  • Get a new RufLab number — receive a dedicated number from RufLab and share it with your customers.
Both options can be set up in minutes from your browser dashboard.

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Integrations

RufLab connects to the tools your business already uses. Supported integrations include:

CRM systems

HubSpot, Pipedrive, Salesforce — call data syncs automatically to your CRM after every conversation.

Calendars

Google Calendar and Outlook for real-time appointment booking and availability checks.

Automation platforms

Make.com and n8n let you build custom workflows triggered by call events.

Messaging and storage

WhatsApp, Slack, Google Sheets, and Google Drive for notifications and data export.

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Security and compliance

RufLab is fully GDPR-compliant. All call data is stored on ISO 27001-certified servers located in Germany. Data never leaves the EU, and an Auftragsverarbeitungsvertrag (AVV) is available for all plans. RufLab also meets EU AI Act requirements, with auditable decision logs for every assistant action.
All plans include a 14-day free trial with no credit card required. Personal configuration support is included in every plan so you can be up and running in under an hour.
Ready to set up your assistant? Head to the quickstart guide for step-by-step instructions.